The Rift
It's not necessarily apparent from reading this blog, but inside CAN -- on the member forums -- things are often rowdy, contentious, and argumentative. There's no flaming, thank God, but the discussion can get, well, passionate. There are lots of strong feelings going around, frequently in opposite directions. You could say that CAN is, among other things, a big, noisy mess.
I like it that way. I was bored to death with the acupuncture world before CAN came along. One of my favorite writers, Ursula K. Le Guin, describes a political entity in one of her novels as "not a nation but a family quarrel" -- and that has always sounded to me like an interesting place to live.
One reliable thing for us to argue over is whether or not CAN is creating, in one practitioner's words, "the next big rift in the acupuncture profession". Meaning, is CAN primarily just opening up more options for acupuncturists to make a living, or are we saying that doing community acupuncture is BETTER than doing conventional, one-on-one, high-priced acupuncture (sometimes pithily identified in CAN-land as Boutique Acupuncture)? Are we supporting "oneness in the profession", or are we picking a fight, CA vs BA? Are we being collegial or polarizing?
I get accused fairly regularly, in CAN and outside it, of being polarizing: of having an us-and-them attitude, of being negative and condescending toward acupuncturists in BA practices, of being -- in the words of one acutely disapproving colleague -- militant and incendiary. But being responsible for creating the next big rift in the profession -- wow, that's a whole new level of antagonism even for me. And as much as it gives me a revolutionary thrill to think that CAN and I are capable of wreaking that much havoc, I'm afraid that I need to politely and formally decline credit for this.
There's a rift, all right, but it isn't my doing.
Before CAN came along, I never saw any public discussion of the fact that acupuncture for years has only been consistently available to the very rich and the very poor. Economically speaking, the world of acupuncture patients has indeed been deeply polarized. On one pole -- shall we call it the North? -- we have those patients who can consistently afford to pay $75 to $100 per treatment out of pocket, or who have the rare (and expensive) health insurance that covers a therapeutically significant number of treatments. On the other pole, let's call it the South, we have patients receiving subsidized or donated acupuncture because they qualify for it by suffering from a life-threatening illness, a serious addiction, homelessness, or some other catastrophic event. The vast majority of Americans, however, don't live at either pole. And until CAN came along, the acupuncture profession apparently felt perfectly comfortable with the fact that if all of those folks wanted to get acupuncture, they merely needed to a) win the lottery, or b) have something really, really bad happen to them. Oops -- there I go again! -- except that, according to my student sources, it's STILL the official position in the majority of practice management classes that you need to "charge what you're worth" in your business, and if you happen to suffer from a social conscience, volunteer in a free clinic in your spare time -- otherwise you are devaluing the profession. In other words, students are still learning that for the greater good of the profession, they must gravitate toward one economic extreme or the other and ignore everyone in the middle. Come on, now -- wouldn't you have to call that "polarizing"?
In the workshop I taught two weeks ago in Maine, someone asked, rather apologetically, whether or not a sliding scale for acupuncture could really work, since, "human nature being what it is" wouldn't everyone just pay at the bottom? My answer in the workshop was that if you feel that way about it, you shouldn't have a sliding scale. The implication here is that basic human selfishness and venality would cause anyone, if they had a choice, to pay $15 rather than $35. Something about my answer didn't satisfy me, though, and I've been mulling it over ever since. I was standing in front of a blackboard with figures from the 2005 Census describing the income levels of American households, and here is what I wish I had said:
If you do the math, $15 divided by the monthly gross income of a household that takes home $20K per year is .0090. Similarly, $75 divided by the monthly gross income of a household that takes home $91K a year is .0099. I'd consider that a pretty comparable ratio. Thus, someone who is making $20K per year and pays me $15 per treatment is [u]proportionately[/u] paying pretty much the same as someone who makes $91K per year and pays their conventional acupuncturist $75 per treatment. And yet, it's OK to imply that someone who is paying me $15 is somehow selfish and irresponsible, that they are taking advantage of me. In the workshop we discussed why having judgments about who paid what on your sliding scale was an excellent way to kill your sliding-scale practice, but we didn't talk about what kind of a role classism played in the discussion itself. One aspect of classism is the assumption that people who don't have much money are more likely to be lazy, ignorant, irresponsible, impulsive, unstable and selfish than people who have a lot of money. And a fifth of American households took home $20K or less in 2005, while a fifth took home $90K or more. We're talking about comparable numbers of actual people at each end of the spectrum, and yet $75 paid for a treatment somehow represents something qualitatively superior to $15 paid for a treatment. Why don't boutique acupuncturists wonder if the patients who pay them $75 are taking advantage of them? Surely some of those folks could pay more, if acupuncture really mattered to them, if they really valued their health.
But that question doesn't get asked, and maybe that's because $75, as the approximate market rate for an acupuncture treatment, represents the "normal" price for acupuncture. But the question is, normal for whom?
In 2005, a fifth of American households took home $20K or less, and .0090 of their monthly gross income is $15. The next fifth took home $20-36K, and .0090 of their monthly gross income is $15 to $27. The next fifth took home $36-57K, and .0090 of their monthly gross income is $27 to $43. The next fifth took home $57-91K, and .0090 of their monthly gross income is $43 to $68. The last fifth of American households took home $91K and above, and for the top fifth of that top fifth it was $150K or more. When I crunched those numbers, I noticed a distinct resemblance between the sliding scale that CAN encourages of $15 to $40 per treatment and .0090 of the monthly gross income of three-fifths of American households. ( Given that we are talking about households, not individuals, and that we want people to come in at least once a week for treatment, I think even .0090 can be a little steep, but that is another story.) The point is, a sliding scale makes things proportionate. $75 can be considered a reasonable sum only for folks securely lodged in the top economic fifth.
Boutique acupuncture is only for the top fifth of the American population. There's no way around that. The conventional style of practicing acupuncture excludes everyone else. When my colleagues suggest to me that it would be better if I could "honor each person in how they choose to practice", I understand what they mean in terms of individual interactions (even I don't normally spit at people I disagree with), but I flat-out don't get it in terms of the profession as a whole. The implication, to me, is that market rates are reasonable, the playing field is level, and mostly it's just a matter of personal choice and priorities, which are all pretty much equal in the end. The problem here is that I think those implications are delusional.
In the past few days I have encountered Michael Moore's "firefighting" argument for socialized healthcare in several different places. ( Nope, I haven't seen Sicko yet, but it's on my list, I swear.) It makes a lot of sense, and it goes like this: it would never occur to us to privatize firefighting in America, to make it a for-profit enterprise subject to the free market; it's a public service because we know that potentially everybody needs it, and it benefits everyone that it is free. You don't want your neighbor's house burning down and throwing sparks into your yard just because he can't pay the firefighters, and in the era of drug-resistant infectious diseases, the analogy is uncomfortably apt. So if we "socialize" firefighting (and police and libraries and public schools, for heaven's sake) why can't we socialize healthcare?
I'm thinking about a different angle on the same analogy. Say you're a firefighter, and you decide that, for reasons of your own, you really only want to put out fires in upper-middle class homes. Something about the way an upper-middle class home burns to the ground is just really intriguing to you, and a working class house in flames just doesn't give you the same satisfaction. Or maybe you grew up in an upper middle class neighborhood, and that's where you're comfortable; you don't really want to be anywhere else when you're fighting fires. Or maybe because upper middle class homes tend to be larger, you feel like you can spend more TIME, ONE ON ONE, fighting that fire, and you just do a better quality of work than you would on some little 600 square foot house that just goes up poof! in no time flat. Okay. I'm one of those kids who, growing up, never wanted to be anything but a firefighter (even though I wanted to be an allopathic firefighter for awhile), I've never been anything but a firefighter, I'm really serious about what I think my job is in the world, and I'm sorry, I'm having a little trouble honoring how you choose to practice firefighting. And in terms of the entire firefighting profession in America making a similar set of choices -- I'm having some trouble with that too.
What would you call that big gulf that divides the upper-middle class homes where our profession is happy to fight fires from the 80% plus percent of non-upper-middle class homes that we won't touch with a ten-foot hook and ladder? I'd call it a rift, actually. And I didn't put it there. I just don't want to pretend I don't see it.


Re: The Rift
And, what's so bad about a rift in the acupuncture world anyway?
Here's two definitions (from a longer list) I found ([i]with my comments, obviously[/i])
[size=medium]Rift - noun:[/size]
- an open space, as in a forest or cloud mass, or [color=#3300FF]a clear interval.[/color]
[i]That sounds nice, actually....[/i]
- a difference in opinion, belief, or interest that causes such a [color=#3300FF]break in friendly relations[/color].
[i]Were they really all that friendly before?[/i]
- to [color=#3300CC]burst open[/color]
[i]Scary for some, but it means access for others....[/i]
So, it seems to me, that although I have no idea what intention the person had who said this, I actually like this idea of a rift. Especially one that seems to be providing acupuncture to an estimated 2,000 people across the country on a WEEKLY basis who wouldn't otherwise have access to it?
Now that's a fire worth starting.....
Re: The Rift
Whew! Speaking of incendiary...burn that motha down, Lisa!
Some thoughts:
1) To add to the financial breakdown (and I think you mention this in the OCOM video when you go through these stats), not only is the person making $20,000 a year paying proportionately the same for acupuncture at $15/treatment, but they are usually spending a LOT more on their basic living expenses, proportionately, than folks in the upper 5th (or 3/5ths, probably). In other words, they have a lot less "disposable" income, so it's really much more of a big deal for them to spend some of it on acupuncture. (And by "them" I mean us: a lot of us are in that lower fifth or two fifths, and I think probably all of us have spent at least some time there; the question is how long one has been there, how long one expects to be there, how long one's family has been there.)
2) In terms of socialized services, in fact some of the examples Michael Moore gives (libraries, schools) are sorely unprioritized and underfunded in the U.S., and I believe the USPS is largely privatized now. Not to mention frightening trends towards privatization of public goods such as WATER. So it seems like socialization of anything is still a major uphill battle. I'm not for the socialization of everything, but I think privatization of basic necessities is madness.
Re: The Rift
Do high end salons accuse Supercuts of being incendiary? Is a $100 haircut better than a $10 one? Suddenly, those who charge $75 (anybody ever hear of Exhale spa - $150 for regular acu, $300 for facial rejuvenation), have to justify it. Not in necessarily in a moral way, but in an economic way. It's strange to be talking about socialism when what CAN actually does is identify a market segment and apply the most basic free market capitalist principles, i.e. lower price -> higher demand. Anybody ever hear of the Joint? (http://thejoint.com) It's a low cost chiropractic model that bypasses the insurance game completely. Whatever you think about chiropractic (speaking of a profession with rifts), I think the business model these guys have is pretty good. By the way, if someone keeps their prices high, and they are starving, just because other practices have high prices, they are actually subsidizing the other practitioners! Now that is un-American!
Re: The Rift
I think the question that the person asked you in your Maine lecture (what's to stop everyone from paying the minimum?) is a valid question. Not that it allows us to place a judgment on the person based on what they pay, but the reality of someone from any income bracket automatically paying the minimum is a little scary. I think the person asking you might have meant, and actually I would like to ask you, have you found the balance between offering altruistic kindness and being taken advantage of? I am halfway through my formal acupuncture schooling right now, and community based acupuncture holds quite an appeal to me. Some reassurance is always helpful, and that's probably what the person was looking for from you. (I wasn't there so I don't really know).
Thanks,
-Jeremy
Re: The Rift
Hi Jeremy--
on the reassurance topic, I can tell you that according to WCA's calculations, a little more than one-third of our patients pay the bottom, one-third pay the middle, and a little less than one-third pay the top of our sliding scale.
on the business-systems topic, I apologize for saying the same thing over and over, but I can't think of a better way to frame this. If, when you think of a sliding scale, you think of trying to balance altruistic kindness and being taken advantage of, then you shouldn't have a sliding scale, because you don't understand how it works. A sliding scale isn't about kindness. It's a business tool that recognizes the reality of income inequity -- that's all. It's a tool that won't work if you have feelings about it, including and especially the desire to be kind and the fear of being taken advantage of. It's the same thing as practitioners who have feelings about what they charge when they charge a flat rate, as in, "I think I ought to be able to charge what a physical therapist charges" (desire for respect, fear of disrespect); "I need to know that my clients value my time and my services" (desire for more self-esteem, fear of being insignificant). I think that at this level, feelings and business do not mix, because your feelings create a charge around your prices that patients pick up on -- and a charged atmosphere is VERY BAD for business. Anything that has a whiff of internal conflict is VERY BAD for business: internal conflict in a practitioner acts like a patient-repellant. Business and fees need to feel neutral, to the practitioner and the patient, for your business to grow and thrive.
The truth is that there ARE people from any income bracket who will automatically pay the minimum on a sliding scale. The truth is also that there are people from any income bracket who will automatically pay more than they can really afford, and will have to be talked into paying less if they are going to come in consistently for treatment. ( I have to do this on a regular basis.) But if the ones who automatically pay the bottom scare you, you need to not have a sliding scale at all. There are people who don't mind if they take advantage of you, and there are people who will bend over backwards to try to take care of you -- but neither of these extremes should be able to make you feel bad or good. You have to figure out a fee structure that doesn't have any emotional charge for you, that you don't feel conflicted about on any level. Your business will only work if you are whole-heartedly comfortable with all of your policies.
Did you read all those articles about the sliding scale that I wrote for Acu Today? They are on the "links"page of this website, and I'm pretty sure I addressed this issue a bunch of different ways. Hope that helps.