Energy Marketing

I was announced a winner this week in the StartRight! Business Plan Competition for Women Entrepreneur’s through the Rockville Economic Department. http://www.rockvilleredi.org/news/news.html I’m thrilled because there were 39 entries from MD, DC, and VA.  The other winners were all very high-tech business, some of which had already gone global and acquired over a million dollars in seed-financing…and I have this tiny-little, one-woman-show, community-acupuncture clinic.

Aside from the fun and excitement of winning, and of course the educational opportunities through preparing the business plan and oral presentation, there has been a fabulous amount of public relations resulting from this contest. My clinic was mentioned in the Washington Post’s BizBlog and there’s a lot more PR coming-up with other newspaper articles, community talks, radio and magazine interviews. I am thrilled to have the opportunity to educate consumers about community clinics and the benefits of acupuncture! And a most fabulous benefit has been the explosion of activity at my clinic.

None of the increased patient activity is directly related to the contest (not yet, at least), but I have no doubt it is all resulting from indirect “energy” marketing. In my experience, the patient visits tend to commiserate with the amount of energy swirling around the business. When I have spent more time writing press releases, planning talks for physicians, or creating new patient folders—getting excited and imagining my busy, full clinic—visits all increase exponentially. March’s patient visits were double any previous months’. (I was deliriously joyful all through March because I knew that I was a winner, tho’ I had to keep it a secret!) And this week’s visits look like they’ll again double last month’s weekly average. (My crazed excitement level has been about a 10 on a scale of 1-10 all week long!!!).

It’s such a good Law of Attraction reminder for me—and I hope for others also—that prosperity doesn’t stem from the specific marketing or advertising activities we do, but from the loving and enthusiastic energy we put into our work. The vibrations we infuse in our daily activities ripple-out and draw our community inward. May we all be blessed with joy and passion for the services we provide, and allow the abundance to flow freely back to us...

With Love & Gratitude...Jessica Feltz